Selected Projects
Marketing
Marketing
Marketing
- Lowered customer acquisition and generated an incremental $75-100 million annually at 300% ROI for a retail services business in North America
- Led a large retail rebrand that expanded a new nameplate to 1700 sites in the US and Canada
Licensing
Marketing
Marketing
- Grew revenue $60 million annually through licensing and acquisition effort that brought a Japanese luxury brand into the Americas
- Acquired rights to a $15 million product line and subsequently grew to $100 million by expanding distribution channels
General Management
General Management
General Management
- First to market With new industry services that generated $20 million in the first 12 months after launch
- Transitioned founder-led technology business to professionally managed subsidiary of UK public company
Privacy Compliance
General Management
General Management
- Assessed global website footprint of multinational electronics company operating in US and EU
- Worked with local marketing teams to close gaps in compliance that amounted to over $100 million in potential regulatory fines